APX - The what & the why.

The APX Philosophy: APX is designed with the competitive athlete in mind. Our programs isn't a guarantee of success, it's simply a platform to allow dedicated individuals to pursue better. Whether that be there first muscle up, first comp, or first podium. We're simply here for one thing. To allow athletes to thrive, from scaled all the way to the best in the sport.

We want people to feel APX gives them a pathway to work hard. In all aspects of life and training. Push harder, achieve more, become better.

Brand vision: We want APX to become the leader in providing online CF + fitness coaching. Our vision is for every athlete to have access to elite level coaching, no matter the level or experience. We want everyone to feel as though the moment they join apx, they join a family. A group of likeminded people achieving more. We want people to feel proud to represent apx, and proud to say we are there choice of program provider.

In an industry full of noise, we aim to break the noise. Humble + hungry for better

Our training manifesto:

• More isn't better.

• Minimal effective dosage wins.

• Stay humble in your ability.

• Hard work beats talent.

• Community wins.

• Tried + tested programming.

• Wanting more comes from patience + ruthless consistency.

• Phased training to allow for maximal gains in all aspects of fitness.

• Periodisation has been around for decades for a reason.

• Train to win, not to be there and compete.

• Enjoyment is paramount to consistency, winning + bettering yourself.